Reinventing Music For Mass Movement
Composers Who Make An Impact
Read on Medium
Oct 21, 2016 | Music | 2 min read
When I hear music, I’m devoid of all vulnerabilities. I get entrapped in a world where emotions spark dreams, dreams render reality, and reality elicits a response.
That’s because music has the power to change the world.
Have you ever heard a song that just hits you? To the point, it detaches you from all uncertainty surrounding you and plummets you into a state of indestructible consciousness.
Well, if it doesn’t, something’s wrong with you.
Take for example “Love the way you lie” by Eminem ft Rihanna and produced by Alex da Kid.
Music is rooted in our primitive brain structures that are involved in motivation, reward, and emotion. Think of it as a type of perceptual illusion. The sequential sounds found in music create an entirely new system of meaning for each of us.
The power lies within the artist.
The appreciation of music is tied to the ability to process its structure. The ability to predict what will occur next in the song but at the same time leave some level of surprise for the audience. Skilled composers manipulate the emotion by knowing what their audience’s expectations are and controlling when and if those expectations will be met. When a composer succeeds, you feel the chills.
And that’s why Alex da Kid does what he does. He produces powerful, meaningful, and often socially controversial musical collaborations with both up-and-coming artists and those already well-established. Take a look at “Words I Never Said” by Lupe Fiasco ft. Skyler Grey.
Music has a certain power to move people.
Alex da Kid, having recognized such, has created a musically driven social movement to get people to be informed and take some actions.
And he’s done it again. From producer to artist, he never disappoints.
Emotion, language, and memory is connected during the processing of music. This is why some musicians can create music loaded with emotional quality, and others simply cannot. The mystery remains unresolved, but for all you musical angels, keep doing what you’re doing.