Reinventing Music For Mass Movement

Composers Who Make An Impact

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Oct 21, 2016 | Music | 2 min read

Artificial Intelligence, Big Data, Machine Learning, Predictive Analysis.

When I hear music, I’m devoid of all vulnerabilities. I get entrapped in a world where emotions spark dreams, dreams render reality, and reality elicit’s response.

That’s because music has the power to change the world.

Have you ever heard a song that just hits you? To the point, it detaches you from all uncertainty surrounding you and plummets you into a state of indestructible consciousness.

Well, if it doesn’t, something’s wrong with you.

Take, for example, “Love the way you lie” by Eminem ft Rihanna and produced by Alex da Kid.

People love this song for many reasons. The rap. The acoustic guitar. The feels. The intense, chilling, meaningful, and frightening feels. And the words. Oh, the words. The lyrics are deep. For most, the song evokes an intense depiction of a violent relationship and the effects of unguarded misogyny.

But the backstory of this song isn’t about an abusive relationship between a man and a woman. The song was written by Skylar Grey, who wanted to portray the abusive relationship she felt stuck in with the music industry. That’s the power music has in developing meaning. One song, one musical note, one lyrical rhyme, could mean a multitude of different things to different people all at the same time.

Music is rooted in our primitive brain structures that are involved in motivation, reward, and emotion. Think of it as a type of perceptual illusion. The sequential sounds found in music creates an entirely new system of meaning for each of us.

The power lies within the artist

The appreciation of music is tied to the ability to process its structure. The ability to predict what will occur next in the song but at the same time leave some level of surprise for the audience. Skilled composers manipulate the emotion by knowing what their audience’s expectations are and controlling when and if those expectations will be met.

When a composer succeeds, you feel the chills.

And that’s why Alex da Kid does what he does. He produces powerful, meaningful and often socially controversial musical collaborations with both up and coming artists and those already well established. Take a look at “Words I Never Said” by Lupe Fiasco ft. Skyler Grey.

The message is clear, referencing controversial political and socioeconomic topics, and directed against the government. It’s so anti-government it’s used as the theme song for Anonymous – a decentralized, international, anti-authority movement stemming from 4chan.

Music has a certain power to move people.

Having recognized such power, Alex da Kid leveraged it with a musically driven social movement to get people informed and take some actions.

And he’s done it again. From producer to artist, he never disappoints.

Emotion, language, and memory are all connected during the processing of music. This is why some musicians can create music loaded with emotional quality, and others simply cannot. The mystery remains unresolved, but keep doing what you’re doing.

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